How To Write Easy To Understand Shit
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Did you know that the area of the human lung is about 666 square meters! But what the heck does that mean? To the average person 666 square meters is a meaningless number, except they happen to be a real estate investor!
But sadly that’s how most people write English … with details that we expect others to understand but they end up not understanding at all.
What if we said instead that the area of the human lung is 666 square meters, which is as big as half of a lawn tennis court?
Now the area visualization is getting better. The reader can understand how big the area of the lung is, but more importantly, they can visualize it … except they don’t watch lawn tennis and have no idea who Serena Williams is!
This might be the case if you are writing for a typical Nigerian crowd. So you would now say, that the area of a lung is 666 square meters which is roughly the size of an average wedding canopy! Now every Nigerian can relate to that and can understand that, because it has to do with weddings. Plus not to forget that it is funny at the same time!
That’s how to write easy to understand shit, its not the big grammar or big figures, but simply things that your primary audience can relate to.
Enjoy another example of effective writing in this cartoon about bacteria shitting …
Written By Okechukwu Ofili of ofilispeaks.com
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