Social Media Cannot Save Your Business
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Social Media has not changed the core fundamentals of business, it has simply created a different medium that enables faster connectivity and networking spread! What this means is that if you have a poor business…social media will simply magnify your business wackness with a viral youtube video streaming across the globe. But if you have a business of immense quality…social media can help magnify your awesomeness with a trending twitter topic and several facebook likes. The key thing is fundamentals fundamental fundamentals. Unfortunately, businesses today are beginning to forget about the fundamentals. Instead they focus on creating social media strategies that would make Mark Zuckerburg blush but then simultaneously showcase business fundamentals that would make Donald Trump grow hair! They feel that as long as they are on twitter, facebook, google+ and blog say at least once a week then they are set. But the irony is that social media cannot save your business…what saves your business is smart decisions and customer service amongst many others. These core fundamentals that ensured success centuries ago still ensure business success today…the only difference is that the medium has changed. So instead of smiling to the customer when he comes to your shop, you have to find a way to smile at the customer when he logs on to your website.
Wishing You Extreme Success,
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