Your Title Is More Important Than Your Cover [Book]
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The title of your book is far more important than your book’s cover. Too many times I see authors focused only on their book cover, they want it to be creative, sheek and sophisticated. While there is nothing wrong with have an amazing book cover, the focus should be having an even more amazing title than the cover and here is why…When you begin marketing your book, you first instinct is to
harass your friends to buy it place it online and in bookstores. In those places a resplendent bookcover is critical to grab people’s attention. But that is where the marketing effects of a great book cover typically stops, the remaining promotion of your book will travel by what I would like to call the speed of sound aka “Word Of Mouth.” When people bring up your book, they would be talking about the chapters the plots and the title. Very rarely will they talk about how awesome the book cover looks and chances are that they will not have the book on them at that time. So if you have a great book cover but an average title people may still talk about your book but your title which is your anchor point of rememberance may get lost in translation. Also a great title is like a conversation trigger, it is like an icebreaker. This is especially true on the radio where the main sparks for conversation will come from your title and chapter names. So don’t forget about your title as you work on that ultra-super and dope cover art work, because at the end of the day your title determines your book’s word of mouth marketability!
What are some of those book titles that have sparked your interest in the past?
Wishing You Extreme Success,
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