Why Businesses Should Allow Customers Charge Phones
How many times have you walked into a restaurant or airport with your cell-phone battery almost drained only to be told with obvious disdain by management that there are no charging outlets or chargers available. Even from the way the answer comes out, you can tell that management is tired of the nuisance of being asked to charge phones for customers.
I mean why can’t customers charge their phones at home? Don’t they know how expensive and cumbersome it is to be asked to charge a phone? I mean is electricity free? How dare a customer ask such a question?
But I beg to differ. Because what often starts out as a persistent nuisance to management often is a true customer need and a serious business opportunity. But rather than embracing the customers needs and harnessing the business oppurtunity, management instead works to push against it. Some restaurants often intentionally ensure that no charging outlets are placed within customer reach. Some even go as far as putting up signs that say “we do not charge phone here” But what if…
What if restaurants and businesses that get bombarded with the phone charging question actually listened? What if they sat down and thought about satisfying this customers need? What if they set up a charging booth in a secure location at their store? What if more outlets were provided for the customers to charge their phones? What if customers were allowed to pay for their phone to charge while waiting at a restaurant, so that after their meal they receive a fully charged phone? What if businesses even offered to charge customers phones for free? What will happen?
I will tell you what will happen…customers would be more satisfied and less frustrated because their needs have been satisfied. And the result of their satisfaction will be more support for the businesses that listened. I mean can you imagine having to pick between 2 restaurants? One will guarantee you a full charge after your meal while the other won’t. In today’s mobile world, most people will choose the former. Because the world is now driven by mobile phones and those businesses that are set up to help the customer transition through this mobile world without skipping a beat are the ones that would fully optimize their margins. But only if they strive to embrace the mobile phone nuisance instead of fighting it.
Just a crazy idea.
Ofili is an award winning
anger management coach motivational speaker, author, success coach and cook entrepreneur who blogs about life, success and entrepreneurial excellence. Follow him on twitter , facebook or subscribe to his blog for more success TIPS!” To bring Ofili to your school or organization as a speaker simply go here.
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