Stop Growing Your Business
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Growth is the magic word every business aspires to.
If you are not growing you are failing
If you are not adding more customers
or buying another business
or going public, your business is as good as dead…so they say
Thus the media asks…
How is your business growing?
How many customers did you add?
Have you increased your profits this year?
And businesses try to answer,
They answer by adding more staff and then laying them off
Buying more buildings and then foreclosing on them
Borrowing more money and then filing for bankruptcy
And why? Because they are focused on “growth”
When instead they should be focused on improving quality
And ensuring that their quality does not get diluted with growth.
And being bold enough to stop growing when quality has been compromised.
That’s what great businesses do!