Niche Marketing

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Social Media is the new fad in Marketing and everyone is talking about it. Unfortunately, social media is not marketing. Let me explain…If you create a poor marketing strategy, using social media will not magically make your marketing successful. And the irony is that Social Media actually makes marketing harder because it gives one access to a large but undefined range of people. The smart marketer tries to reach out to these people but the really smart marketer instead focuses on creating a Niche and focusing marketing efforts on that Niche. The latter is the more effective means of marketing. Have you identified your Niche? And what are you doing to market to them?

Ofili is an award winning motivational speaker, author, life coach and entrepreneur who blogs about life, success and entrepreneurial excellence. Follow him on twitter , facebook or subscribe to his blog for more success TIPS!”


Author: Ofili

Words by Okechukwu Ofili of
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