Who The Heck Kidnapped Mr.Biggs And Stole His Jelly
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Growing up in Nigeria in the early 90’s one of my favorite hang out spots was Mr.Biggs…for us kids Mr.Biggs was like a page out of Charlie and the Chocolate factory, except that in place of the chocolate we got lots of flour, sugar, jelly and meat all wrapped up in delicious packages. Of all the items sold at Mr.Biggs the one item that should have been confisticated for crimes against humanity for extreme sinful packaging was the Mr.Biggs donut…the donut dough was so soft and sumptuous, it could make you cry. To make matters worse, its outer layer was sprinkled with light crystals of
crack cocaine sugar granules. It was easy to see why and how a kid could get addicted to this. But the best part of the Mr. Biggs donut was its inside (never judge a donut by its cover), its inside was filled with red jelly that would literarily ooze out anytime you took a bite…
Fast forward several years later and I am asking myself “Who the heck kidnapped Mr.Biggs and stole his Jelly?” The year was 2011 and the month was January, the Nigeria economy was recovering from the stock/real-estate crash that had ravaged the landscape. I had just relocated back to Nigeria and had ordered my child hood favorite Mr.Biggs donut…I took a huge bite…as the “I don’t think you ready for this jelly” lyrics from Destiny Child’s bootylicious rang in my head. But instead of seeing the usual red jelly ooze out…all I saw was oxygen. I kept biting till I got to the center where I finally struck jelly or what seemed to be like traces of jelly splattered around dough’s crust. And then it hit me…the amount of jelly in a Mr.Biggs donut is directly proportional to the strength of the economy!
Ok ok I need more research to prove that…but this I what I know, a lot of entrepreneurs tend to get stuck in spreadsheets and financial readings. So stuck in it that they fail to see the obvious and simple signs around them and are thus too slow to react to external changes in their business. What they fail to realize is that sometimes they don’t need complex equations or formulas to decipher the state of an economy or an industry. The interpretation can be made from items as simple and trivial as the amount of jelly in a donut. Q.E.D.
WARNING: No donuts were harmed in the making of this blog post.
Wishing You Extreme Success,
Have a question for Ofili? Leave a comment below. Ofili strives to answer every question he is asked. If you are in Lagos and comment first asking for a free Mr.Biggs lunch with Ofili…guess what…you will get it!
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