How A Great Design Can Destroy A Great Product
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One of the things that I always tell my clients especially those just starting out, is not to spend too much time on aesthetics. When I say aesthetics I am referring to stuff like Logo design, Business Card design, Web site design. While the design aspect is important, what is more important is ensuring that you have a logo and that you have a business card and that you have a website, which basically means that you get stuff done before you get stuff designed. Instead what I see a lot of times are people that get so caught up with the design aspect that they never complete anything. They want the perfect first logo, the perfect first website and the perfect first business card. Failing to realize that the great designed websites, logos and business cards are often the by products of average designs that evolved over time. Just ask Bill Gates and Steve Jobs…their original business cards/logos as seen below are nothing spectacular, but as their company evolved their designs evolved. Don’t get caught up with aesthetics…just get your stuff done and fast!
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