What Drug Dealers Can Teach Us About Social Media
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Crack was the smart alternative to cocaine a solid but smokable form of its predecessor, it was easy to produce and was highly portable. Its portability and versatility however led to a crack sales explosion across the globe. That explosion was especially prevalent in lower income communities where almost everyone (slight exaggeration) smoked crack. One exception however were the crack dealers. According to FREAKONOMICS by Levitt & Dubner, crack dealers were strongly advised against using the crack products themselves, advice that was enforced by beatings from higher ranking crack lords.
So why would the crack lords go out of their way to ensure that their dealers did not smoke crack themselves? The word is ADDICTION! If the crack dealers got addicted to the products they sold then they would probably consume it versus sell it. And when a product like crack is consumed by its own seller in an addictive mode, chances are that they would smoke the crack lords out of business!
The bad news is that social media is like crack…it is highly addictive (trust me on this one, I speak from experience)!
Ordinarily this would not be a problem, but if you are a social media marketer addicted to social media then chances are that you would spend more time consuming than actually producing marketing content. Think about it. If you went on facebook to promote your business or blog but instead spent majority of your time playing around on facebook then you have not done social media marketing…all you have done is consume other peoples products. Don’t get me wrong, it is OK to enjoy social media but it has to be done responsibly and from a business perspective.
Typically I have about 1-2 hours of free time to write daily, so when I get on my computer I deliberately avoid the internet. I do this, because I know my addictive tendency is to play around on twitter, facebook and tumblr once logged on. However, by avoiding the internet I am able to focus on creating blog content that is critical to my social media marketing strategy. Trivial as it may seem, this one step (not getting on the internet) has enabled me to create consistent blog content for years. So the next time you get on your computer, ask yourself this question “Am I going to consume or produce?” You need to get addicted to the latter!
WARNING: Ofilispeaks does not in any way support the smoking of crack, any allusions to that are purely coincidental =)
Ofili is an award winning motivational speaker, author, success coach and entrepreneur who blogs about life, success and entrepreneurial excellence. Follow him on BB pin:32A137F8, twitter , facebook or subscribe to his blog for more success TIPS!” His latest book is titled HOW STUPIDITY SAVED MY LIFE, to find out how it saved his life click ofilispeaks.com/read-book
Wishing You Extreme Success,
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