The New And Unsexy Coke Advert
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88.9 FM Morning Advert Heard On My Way To Work Today
Sound of car engine failing to start as the ignition is turned repeatedly
Transitions to voice of female, who proclaims her cluelessness as to why car does not start
Then voice of re-assuring male comes on, tells lady with a loud mocking laugh, you need to put the car in ignition to start
Lady smiles and laughs, her prince charming has just saved the day
She puts key in ignition and car roars to start
And then the kicker…
A message from Coke
When life throws you obstacles, don’t fret, just get a bottle of Coke!
What misogynistic nonsense!
Is this the crap we send to our people on our radio waves?
That a Lady needs a Man to tell her how to start her car?
And that the basic skill of “driving” is somehow a life obstacle that a bottle of coke can fix?
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