Linda Ikeji, Uche Pedro And Other Successful Bloggers Share Their Worst Mistakes

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What do you get when you ask successful Nigerian bloggers Linda Ikeji, Uche Pedro, Ikenna Azuike, Noble Igwe and Tosin “SuperGal” Olori the same question? This question…

“What was the worst mistake you made and what did you or are you still learning from it?” 

After days of phoning, sending emails and practically stalking all 5 of them, I was finally able to find out. What I got was a series of thought-provoking, intelligent and diverse responses with lessons that can help you stay true to yourself and your vision.

Noble Igwe. 360nobs.com: “if it ain’t broke don’t fix it”

noble“At the beginning, I knew I was positioning 360Nobs.com as a Hub for lifestyle, news and entertainment in Africa”

Says Noble Igwe, the founder of the highly influential blog … 360nobs. Noble used a simple personal diary series “Memoirs of a SLU….shhkid” to spark the growth of the blog.

But (according to him) his worst mistake was stopping the popular series to focus on a new relationship. A mistake he admits still haunts him…

“Looking back, I shouldn’t have stopped writing something that was so huge in terms of traffic generation. I cannot say that I’ve fully recovered from it but I hope to have enough time to write something of that nature soon. If it’s not broken, don’t change it.”

Fortunately, he hasn’t been hampered by that setback and is actively managing the growth of 360nobs along with several other blogs including the fast-rising stylevitae.com.

Linda Ikeji. Lindaikeji.blogspot.com: “find the right balance”

lindaikeji mania magazine1After several attempts … emails, text messages and phone calls, I was finally able to reach Linda Ikeji and when I did she was multi-tasking. Always moving, always working and always making an impact on Nigerian news. That is the dynamic life of Nigeria’s most successful blogger and founder of lindaikeji.blogspot.com.

Her blog is so influential that it routinely shapes the Nigerian discourse daily, largely due to the number of breaking news stories that originate from the site.

So when asked her worst mistake it was not a surprise that Linda mentioned this breaking news article “Richard Mofe Damijo builds Multi Million Naira House” which sparked a personal and heated response from Richard Mofe Damijo (RMD) debunking the cost of the newly built house. Although the figures were never fully ascertained by RMD, it became a defining experience for Linda. In her words…

“Inaccurate stories affect your brand and affects your credibility in the long-term. And for you to be taken serious you have to find a balance and accept it.”

And that balance for her was to ensure that 100% of her posts are accurate but yet be able to accept that inevitably 1 out of 10 might not be. Such is the nature of the fast paced news industry where even large media houses like CNN and BBC struggle with finding the right balance. But Linda seems to have found it … as she continues to deliver breaking news without sacrificing her blogs credibility.

Ikenna Azuike. What’s Up Africa: “take the leap”

ikenna copyWhile most struggled to think of worst mistakes. Ikenna Azuike creator of the popular BBC (in works) video blog What’s Up Africa was one of the few to start with the words “I have made so many mistakes.”

So many that we had to limit it to just one. And this mistake is one that a lot of people stuck behind a desk or trapped in an office can relate to. It is the fear of staying at a high paying job you hate versus going to a low paying job you know you would love.

“[My mistake was] being afraid of starting from the bottom again. I began as an intern at RNW.org and took an 80% pay cut. Painful. And of course I had some savings when I left … so it was a calculated leap of faith. But I trusted in my abilities, my network of friends who supported me and knew that with a bit of creativity and hard work things would be okay.”

Thankfully he did take the leap and with over 179,000 subscribers on the What’s Up Africa Facebook page, he is fast becoming a global force to reckon with!

Tosin “SuperGal” Olori. OloriSuperGal.com: “ignore the negativity”

oloriWhen I caught up with Tosin aka Olori Supergal founder of olorisupergal.com she was at Mo Abudu’s 50th birthday celebration but above the blaring music, she was still able to share her worst mistake…

“My mistake was listening to numerous family and friends who told me to stop blogging and get a REAL job. But the worst mistake was accepting their words and actually considering quitting.”

It is 2014 and Tosin is arguably one of Nigeria’s top bloggers and her break through moment … the moment when she knew she had made the right decision was when she was hosted by Airtel’s management in 2012 … the same year she considered quitting!

From almost quitting to now sitting down with top managers, celebrities and national dignitaries, Tosin knows she made the right decision. Her response illustrates the importance of sticking to what you believe in and surrounding yourself with positive people.

Uche Pedro. BellaNaija.com: “find your niche”

Uche-Eze-Pedro“I really can’t think of anything that will qualify as a worst mistake [and] maybe I am still making this mistake.”

Coming from a TEDAfrica Fellow, a Future Award Nominee, a Young Person of the Year finalist at the Future Awards, award recipient of the British Airways Opportunity Grant and founder of the ever popular and still growing bellanaija.com … it is hard to see any mistake Uche Pedro is still making … but as she ponders the question more she offers up this piece of advise:

“Keep it simple. Don’t try to do everything. Pick your lane and be the best at it. While I love the variety of BellaNaija, my next venture will definitely be niche.”

And that’s the message … keep seeking ways to improve your business even though it is already successful.

Nobody knows what Uche Pedro’s next venture would be, but chances are that it will be sharp, niche and likely successful!

twitterWritten By Okechukwu Ofili of ofilispeaks.com
Follow him on Twitter
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Read his crazy titled books on konga or okadabooks
Feed his children at…no wait he has no kids…but he has a BB that has sadly reached its limit

Ofili

Author: Ofili

Words by Okechukwu Ofili of ofilispeaks.com
Follow him on Twitter
Stalk him on Instagram
Read his crazy titled books on konga or okadabooks
Feed his children at…no wait he has no kids…. 

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37 comments on “Linda Ikeji, Uche Pedro And Other Successful Bloggers Share Their Worst Mistakes

  1. Ofili…Thank you so much for taking your time to reach these people. And having them talk about this very experience is what makes it more thoughtful…. But as they have shared their experience, I will also need you to share yours… Tell us your own worst mistake featuring… I personally want to know…lol
    Jennifer- Emerald-Fashion Blog (plus size fashion) latest post is DRESS YOUR BODY SHAPE: “Rectangular” or ‘Straight” Shaped BodyMy Profile

  2. I join with Jennifer in thanking you, Ofili, for taking out time to glean words of wisdom from people who have walked the path before us. Wise words indeed particularly not allowing your dream to die and ‘if it ain’t broke, why fix it?’
    Thanks. I am re-inspired!
    Okan’ube latest post is My PencilMy Profile

  3. Awesome lessons from them all. I can totally relate with @olorisupergal right now. People jeer & sneer when you say you’re a blogger. People have not been able to drop the idea of 9-5 job. They feel its child’s play to blog. @ofili, A blog is a small business O. It should be classified as SME with facilities for loan without collateral.

  4. kareemah San on said:

    Wow, Ofili thanks for sharing this. Honestly I feel really inspired. I declined an interview for a higher paying job because it wasn’t in line with my passion. I have been thinking I am crazy since then. Didn’t tell my folks

  5. I totally agree with Noble Igwe. “Memoirs of a SLU….shhkid” was what drew me to 360Nobs.com in the first place. I actually read the backlog of posts, which were about 40 or so and kept following the series. He was witty, funny and mildly irreverent. Then he began to post sporadically, being absent for weeks at a time, till he finally stopped. There wasn’t anything on 360Nobs that wasn’t somewhere else so I stopped going back. Haven’t checked out that site in almost 2 years now.

    As for Linda Ikeji, RMD’s story wasn’t the first false story she posted and it certainly won’t be her last.

    Well done Ofili. Daalu oh

  6. Ofili does what a scientist, journalist ad artist should do in multiple commitments. The mistake I continue to make at remaining a ‘potentially successful blogger’ is to remember Maya Angelou’ exhortation on writing very hour of my life and not feeling or experiencing practical testimonies of how blogging yields direct naira and kobo. All I read are abstracted promise of potential adverts from big corporations and not direct accounts of fund returns from blogging.
    Ofilli and others, please help with clear testimonies.

  7. Ofili does what a scientist, journalist ad artist should do in multiple commitments. The mistake I continue to make at remaining a ‘potentially successful blogger’ is to remember Maya Angelou’s exhortation on writing every hour of my life and not feeling or experiencing practical testimonies of how blogging yields direct naira and kobo every day. All I read are abstracted promise of accruals from potential adverts from big corporations and not direct accounts of fund returns from blogging.
    Ofilli and others, please help with clear testimonies-just so that salivating would lead to action in my realm of Science blogging.

  8. Vincent Okabekwa on said:

    Great job my smart and witty brother. I am proud of you. Yep, do what you know best. I am a physician, and I think I am good at it.

  9. Jennifer I think Ofili spoke about his worst mistake once and if I am right, it had to do with not putting his thoughts down immediately and writing consistently at the initial stage but he has overcome that now. Good job boss. You be heavyweight champion oh.

  10. Refreshing! Technology has hugely impacted the way we create, deliver and capture value. We just gotta accept the glaring reality. Thanks ofili for squeezing these lessons outta them.

  11. Pingback: Successful Bloggers Noble Igwe,Linda Ikeji,Uche Pedro and Olori Supergal share on their worst Mistakes ever!! | GidiLifestyle.com

  12. ..I must say thanks to u for this piece Ofili. It’s actually blessed me with these lines.

    *reiterated
    – inaccurate stories *which I tagged as MISTAKES affect ur brand & affects ur credibility in d long term. And for u to be taken serious u have to find a balance & accept it.

    Gracias!

  13. Pingback: My 10 Worst Life Mistakes: The Compilation (WARNING EXPLICIT CONTENT) | Ofilispeaks

  14. Pingback: Okechukwu Ofili: My 10 Worst Life Mistakes: The Compilation (WARNING EXPLICIT CONTENT) - The Trent

  15. “Get a real job” that stuff chases/still chasing a lot of people. Iknow it felt like the Ice bucket challenge when I heard it. I’ll keep an eye out for Wole Akinwale. Ji si ike ofilispeaks

  16. Great piece! Ofili thanks for hopping around to help get us this “worst mistakes”.

    I really love Noble Igwe’s “If it is broken, don’t change it”, it is more like saying, “don’t kill the sales cow”. Meaning don’t stop what is working. That is the take away listen for me.

    Thank you.

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