Avoid The Evil Crowd
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This is inspired by chapter 12 of Hugh McLeod’s classic IGNORE EVERYBODY.
When coming up with a business idea we are all too often focused on becoming #1 in an already defined field of business…we try to stand out by being more urban, more up-to-date, more trendy. Spending endless resources to stand out from an already defined business crowd. The result…frustration.
The solution however is not standing out from the crowd, but instead avoiding the crowd completely…creating a brand new business model that is unlike any other. That way you do not have to fight to be #1 you will already be number one! Stay away from the CROWD! The evil CROWD!